The Georgian fashion industry is flourishing and these days it’s producing more and more extraordinary talents that can compete with many well-established and popular international labels. Demna Gvasalia, and David Koma, who are two Georgian fashion icons, have conquered the world fashion scene and they serve as a perfect demonstration of the huge potential of this small country. However, they are not the only Georgian names that the world should know. So let’s forget about the established names and talk about up-and-coming Georgian designers.

From 19th April to 23rd April Georgia hosted the annual TBILISI FASHION WEEK where the Fall/Winter 2017 collections of both established and unknown Georgian designers were presented. Traditionally, the first day of the FASHION WEEK is devoted to Georgian culture and one of its most famous celebrities. This time, iconic Georgian actress Sofiko Chiaureli was the central topic of the event.

On 20th April, TBILISI FASHION WEEK was opened by a young, but already thriving Georgian designer – Mariam Gvasalia and her show at the Tbilisi History Museum-Karvasla. Don’t think that she is somehow related to the previously mentioned Gvasalia. Mariam is a self-made designer with her own individual style and taste. The young designer‘s name has moved beyond the country’s borders and now Mariam’s clothes are sold in Venice, Italy, beside some of the world’s leading fashion brands. The enthusiastic designer is not afraid of experimenting with various textiles and colors, the evidence of this can be seen in her latest collection. Gvasalia successfully combines street and classic styles and in this way she gives freedom to a woman’s body while simultaneously emphasizing the beauty of her body shape. Gvasalia’s show was followed by Kakhaberi’s performance and fashion show.

The following day, on 21st April, other Georgian designers were also featured at the same venue. Models clad in clothes designed by Marta, Tatana, and Lika4Lika took to the catwalk.

Marta’s collection was very feminine, yet with strict shapes and heavy textiles, that resulted in an interesting contrast, presenting women as delicate creatures with strong characters.

Tatana put focus on more casual and free style outfits. Gray, forest green and wine red colors basically dominated her show.

Lika4Lika’s collection was also very impressive with blue and dark green oversized jackets paired with fishnet shirts.

On 22nd April, Ani Datukishvili presented her collection in an unusual environment, the N6 School which is an old, gothic style building that was once a women’s gymnasium. Black long-sleeved and sheered clothes were central to the show, yet the collection also included colorful loose dresses as well.

Ani Datukishvili

The impressive show was followed by performances by Zlatostudio (a Russian brand), SAYYA and Lara Quint (Ukrainian labels) and ended up with MIA’s airy clothes at Karvasla. Mia Pailode, the person behind MIA, has recently arrived from Italy, where she graduated from university with a diploma in design. The designer chose pastel colors that added an airy note to the entire collection. According to the author, she combined both Italian and Georgian elements when creating the outfits.

On the closing day of FASHION WEEK, April 23rd, collections by Atelier 27, Soncees (an Armenian brand), Laboratory The Window and Elenny were presented at Karvasla walkway. The culmination of the last day was famous Georgian designer Lasha Jokhadze’s  fashion show that took place on the renovated Aghmashenebeli Avenue, the so called ‘New Tiflis’. The collection was inspired by a marine theme and embraced elegant long dresses.

TBILISI FASHION WEEK was attended by a number of international and leading fashion publications, such as VOGUE ITALIA, British VOGUE, W MAGAZINE, ELLE.com and many others.